The numbers clearly show: content is king and all you need is to have the best blog topics! About a billion new pages come online every day in the form of landing pages or blogs. Would you like to know more about how to distinguish yourself from all this violence and how to get to buying-oriented and best blog topics? Then read on.
126% more leads with the right blog topics
To be fair, the numbers blew us back. Why that? In practice, it appears that companies that manage to fill in their content in a smart, purchase-oriented way can generate up to 126% more leads from it. Doesn’t sound wrong, right? These opportunities are also there for you. How?
Ask yourself the right questions AND determine the best blog topics
Before you select buying topics and before you start writing your blog, think about what exactly you are selling.
- What is my product or service;
- The result that I offer;
- What specifications does my product have;
- Problems my product or service solve;
- In which cases and situations will my product or service be used?
Finding answers to the above questions is a major step forward. By mentioning the problems and experienced pain points of your visitors in your blog topics, you know how to draw attention to you.
You can read a practical example below.
What do purchase-oriented best blog topics look like?
Suppose you sell laptops.
What makes this product interesting for students who like to work on their studies on the train?
It should be fast and light and also have a great memory. In each blog, emphasize the specifications that explicitly matter to that target group. With the title ‘The 8 best laptops for students, you have thus covered your first topic.
The more targeted you apply this strategy, the faster you will come up with nice blog topics that are also purchase-oriented. Put yourself in the shoes of your potential visitors, the problems they experience, and the situations in which they find themselves. You will see that as you know how to answer these, your visitors will be a lot more buying-oriented.
Cheat with your competitors
“What has worked for my peers before?”
Asking this question approaches a different strategy that is equally effective in gaining new inspiration. Of course, it is not the case that you immediately have to take over this content one on one, but the wheel does not have to be reinvented. Look beyond the content that can be found online.
Opening books that have previously written successfully on similar subjects can also work wonders in this area. Do we sound very old-fashioned now? Just put it to the test.
Once you’ve stumbled across content and topics that were previously well-appreciated, it’s time to investigate further.
We explain below how to do this.
How do you test your best blog topics?
- How often is this keyword searched?
- What is the cost per click when you start advertising on it?
- How high is the difficulty score to be found for this keyword?
- What is the intention of the person seeking?
Let the results of this not only determine whether a blog topic is interesting enough, but also whether it is realistic to boost your sales figures.
Knowing more?
Read our other blogs in which we go deeper into the approach of complete keyword research.
What topics do you write about, how do you create fun topics and how many blogs do you post per week? Let us know in the comments. We are curious!
Going one step further?
Do you feel that there is more to get out of your website? Challenge us and let us map out the potential of your website.
Really like your stuff, thanks for sharing