Do you want to know about Google Analytics account hierarchy? This article is for you!

You are determined to dive into your marketing fully and therefore don’t let it grow. In addition to printing flyers and sending many e-mails daily, you can be heard several times via Facebook, Twitter, Youtube, and Instagram.

Doing well!

But is it also clear to you who clicks on your links and through which route people arrive at your website? Within this blog, you will learn to gain additional insight into the effect of all your marketing activities through a smart technique.

UTM Codes in your Google Analytics account

What’s the secret to this? Adding UTM Codes within your Google Analytics account hierarchy. Since this code contains a unique element for each link, it is easy to find out how often this is clicked and which route each visitor then takes.

By adding this bit of extra information to your link, you will always be able to find out in the future;

  • How successful your campaign is;
  • How much revenue you managed to get from a campaign;
  • What went well within your campaign, and which part could and should be improved in the future.

How do you add the UTM-Codes to your Google Analytics account?

To add the codes, go to the Campaign URL Builder within the google analytics account hierarchy, where you fill in the requested aspects as detailed as possible. The more you enter, the easier it is to collect valuable information. Never forget about this;

The specific URL of the page that your visitors will see when they click the link;

The source of your campaign. This can be, for example, a guest blog in which the link is included;

The medium where the link will be placed online. Can you indeed post that guest blog on an external site? Then take this site with you as a campaign medium.

To keep it as clear as possible for yourself, we recommend that you give each campaign its own name. In the overall overview, the effect of each campaign is shown via several important metrics such as the bounce rate, the number of users, the number of sessions, the number of transactions, and the corresponding revenue.

Get started with all the input and fine-tune your campaign!

Where all parts of (online) marketing involve trial and error, optimizing your campaigns is no exception. But by implementing these small details, you prevent valuable input from passing by. 

Run, fly, fall, get up, and keep going!

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