Do you know about ‘Answer the public?’ You probably know it, you are busy creating content, but you get stuck. You have just run out of ideas or do not know how to process the keyword in the headings properly.
That time is now over, thanks to the tool ‘Answer the public’! How does the tool work, why should every online marketer use it, and how do you get more visitors to your website?
Find out everything about the ‘Answer the public’ tool.
What is ‘Answer the public’?
The name of the tool suggests it a little bit. The tool ‘ Answer the public ‘ combines the insights from Bing and Google’s searches and then visualizes them in a handy image.
It also provides an immediate overview because categories are created. The result is a nice clear picture of what people type in search engines’ search bar. You can use these insights for your SEO strategy and your Voice Search SEO.
How does the tool work?
Why do online marketers want to know what people are looking for in Google? There are several reasons for this:
- Get to know your audience.
- Use the insights to make your own website easier to find
- It is a good tool to supplement your keyword research
- Get new ideas or inspiration for blogs or content
- Optimize for long-tail search terms
Get more visitors to your website
It’s effortless, and anyone can use it. Go to the website answerthepublic.com and immediately, you will see a nice video of an older man.
All you have to do is change the language and enter the keyword in the bar that you want to find inspiration for.
Press the button ‘Get questions’ and voilà. There you have your visual answer.
This tool is reasonably developed for many searches but not yet 100% extensive. So keep an eye on this tool’s developments to get even more comprehensive answers in the future.
Looking for a new blog or content ideas?
Nowadays, we know almost no better than to search for answers to our questions via Google. We are therefore getting better and more specific at this.
Google also continues to develop continuously. For example, in the past, we would type in a global short sentence such as ‘holiday home Noord-Holland’ in the search bar.
Nowadays, it is customary to type in longer and more specific searches such as: ‘holiday home for 5 people on the beach in Callantsoog’.
View the visual outcome of the variations on the search term ‘holiday home Netherlands’ here.
The result shows that people type in, for example, how many people they would like a holiday home, that they would like to see a sauna, jacuzzi, or hot tub at the house, or that they would like to come with a pet.
When you use the tool, you find out what people are typing in. You can then use this in your content marketing strategy by providing concrete answers to search questions.
Are you doing this right? Then there is a good chance that you will get a better search results position and thus more traffic to your website.
Why is this tool ‘Answer the tool’ useful for online marketers?
It can be difficult to come up with new ideas for blogs or content. It may, of course, happen that you have no inspiration for a while or that you can only think of things that you have written about before.
Nevertheless, it remains essential to continue to offer relevant, fun, and inspiring content on your website.
As described above, with the right content, you can score well in search engines and achieve a place on the first page.
But content can also be used for other purposes. For example, you can share it in a newsletter or on social media.
In this way, you stay in constant contact and keep the attention of potential customers. Besides, you make yourself known as a connoisseur of the trade, and you build authority.
The importance of good content is obvious. So if you realize it’s time to produce new content again, but you don’t know what, use ‘Answer the public.’
This tool is very user-friendly and useful as an extension of your SEO strategy.