What is content in writing? Content is a broad term that is widely used, especially in the marketing and communications world. Most people think of online content when they think of content, such as texts, images, or videos. But technically, an event can also be a form of content.
What is content in writing? We explain its meaning and tell you what important role it plays in marketing.
What is the definition of content?
Content is an English term. The general definition is the ideas expressed through a medium. This medium can be a text, but also speech or something else created, such as art.
The meaning of content in marketing
To put it very simply: in the marketing world, content is content. This can be the content of a:
- blog
- landing page
- SEO text
- bus shelter advertisement
- Facebook post
- event
- video
And much more.
Content marketing differs from the general definition on one crucial point: content marketing is always written for a specific target audience ( buyer persona ). With a content marketing strategy, a company knows exactly how to appeal to its potential customers.
Good content is tailored to the target group, the medium, and the company that makes the announcement.
The role of content in marketing
Actually, no form of marketing can do without good content.
Content is a means to reach, influence, and ultimately convince the target group. When creating content, you, therefore, always focus on a specific target group. The content must be unique.
Take search engine marketing as an example: SEO has a right to exist thanks to content. Without any content, there is nothing to optimize for an SEO copywriter. The same goes for social media: a social media marketer has a scant campaign without content.
What is content in writing? Content is, therefore, literally the basis of all marketing that you conduct. And with a strong base, you are king.
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