What is the most common goal of search engine optimization (SEO) poisoning? We fall directly to the bush: SEO means Search Engine Optimization or SEO. SEO is the optimization of content so that you can be found in the organic search results of a search engine.

Why is SEO so interesting? Very simple: because it generates free traffic to your website every month.

But how do you optimize content for SEO? And which ranking factors are significant? What is the Most Common Goal of Search Engine Optimization (SEO) Poisoning?

We start at the source: the search engines.

This is how search engines work

What is the most common goal of search engine optimization (SEO) poisoning? When you search, you’re not really doing a live search on the internet. Basically, you’re searching Google’s indexed version of the web. As a result, all pages that Google bots have crawled are added to the index.

You can compare it to a library. When you go to the library to borrow a book, you search the database by title, author, or ISBN. If the book is not in the database, you cannot borrow it.

Your website or page must be indexed before your new website or page can show up in search results.

To rank search results, Google uses algorithms. Unfortunately, no one knows exactly how these algorithms work.

We know what the algorithms do: when you perform a search, Google shows a list of websites that match your search query.

Quite simply, the algorithms bring together to demand (search terms) and supply (indexed websites).

What is SEO? 

Simply put, SEO is all you can do to show search engines that your page is the best result for someone’s query.

With SEO, you do everything to end up as high as possible in the search results.

After all, all search engines have the same goal: to show the user the best, most relevant results.

Exactly how you should do SEO depends on the search engine for which you are optimizing. Do you want more organic traffic to your web pages? Then you are working for Google’s algorithm. If you want your videos to be watched more often, it’s all about YouTube’s algorithm.

Each search engine has its own ranking algorithm.

In this blog, we talk about the biggest search engine of all: Google.

How do you optimize for Google?

When you get started with SEO, you try to get your web pages to rank as high as possible on the search results page.

The search results page is called SERP; scoring is called ranking.

The SERP is constructed based on complex calculations of the algorithm.

The algorithm goes through the Google index based on your search query. Then, it assesses which pages are the most relevant results for your search based on more than 200 ranking factors.

Pages and SEO texts are therefore assigned a ranking on the SERP based on the algorithm’s calculation.

No one knows what all those ranking factors are, but we do know some of them.

Why? Because Google gives hints and many people ( SEO specialists ) have studied the correlations between different factors and Google rankings.

Let’s take a look at factors that influence ranking and search engine visibility.

Your website must be crawlable.

Before you can rank, you have to show Google that you exist.

If you’ve written new content, Google must include you in the index. But how exactly does Google discover new content? By crawling. This is done by tiny Google bots – also known as spiders.

Crawling is following links on already known pages. Spiders follow any links they come across. Eventually, they end up at still unknown pages. These new pages are then included in the index.

If a new page also links well internally, the spiders can also crawl the rest of the domain. Thus, with a good website structure, an entire website will be included in the Google index in no time.

There are several ways to signal spiders not to crawl a page:

  • Noindex tags. By adding a noindex tag to your page, you indicate that Google cannot index that entire page. This page will not appear in the search results.
  • Robots.txt . This is a text file that states which pages spiders can and cannot crawl to. This is not the same as a noindex tag: if an unvisited page gets a backlink, it will still be crawled and indexed via this backlink.
  • Do not create internal links. Without internal links, there is no line for the spiders to crawl. Often a page without internal links is not found. A page without internal links can still be indexed if there is an external link to that page.

Charging speed

Loading speed is an important ranking factor for desktop and mobile. Nobody likes search results that load slowly. Use Google’s Pagespeed Insights tool to research the speed of your web pages.

We use SEMrush’s Site Audit to check if any pages on our website are loading too slowly. You’ll get a warning for pages that take more than one second to load.

Google itself also has a free tool (pagespeed insights) to check the loading speed. Another alternative is GTmetrix

Be mobile-friendly

Since 2018, Google has been indexing and ranking the mobile version of your website. Not surprisingly, when you consider that mobile searches account for about two-thirds of all Google searches. So make sure your pages load properly on mobile.

Almost 80% of people click away immediately if the mobile page is not good. For example, if it loads slowly or if they see a desktop version.

Thus, pages that are not optimized for mobile users lead to dissatisfaction. And if you unexpectedly rank high, visitors will not stick around to read your content.

You can check if your web pages are mobile-friendly with Google’s testing tool. If not, have them corrected by a developer.

Search intent

Search intent is the ultimate goal of the searcher. The purpose determines exactly how someone searches and what kind of content they want to see. That’s why you need to understand the search intent of your potential audience.

This way, you can optimize your text accordingly.

If your SEO text does not match the search intent, the chance that you will rank high is nil.

Ultimately, you have to research which results rank high for keywords you want to include in your text. Is that an entirely different kind of text than what you wanted to write?

Then you have to either change your format or target a different keyword.

Google tries to find out what search intent is for every search. Meanwhile, Google is pretty good at that. So good, in fact, that the search intent influences keywords that seem very similar at first glance.

But how do you determine search intent? In two easy steps:

  • Determine what type of content ranks.
  • Determine which type of format ranks.

Type of content

Google your topic and analyze the SERP. What do you see in the results? Blogs, services pages, or eCommerce pages? Do you see featured snippets, rich snippets, and images?

Format type 

Which type of format ranks high? In other words: how is the content displayed? Are they comprehensive guides, step-by-step blogs, blogs with lots of examples or lists?

Authority

One website is not the other. And one backlink is not the other either. This is mainly due to how much authority a website has.

Every domain has a certain degree of authority. Simply put, the valuation of a domain is influenced by three factors:

  • age and confidence;
  • popularity;
  • pages by domain.

In addition, a website can also be ‘an authority. For example, if you publish a lot of good content on a specific topic, you will be seen more and more as an authority by visitors (and search engines).

If many other websites also link to your website, your authority grows even further, especially if those other sites have a high rating.

In general, backlinks from high-authority pages are more substantial than those from low-authority pages. So try to get backlinks from sites with relatively high authority.

You can also divide authority within your website. By linking well internally, a page with a lot of authority can amplify a low or new page. Appropriately do this, so only if the internal link is also logical.

You can use an SEO tool to analyze the internal link distribution. We use SEMrush.

Backlinks

Backlinks are indispensable if you want to rank high. They are external links pointing from one domain to another domain. These are essential indicators for search engines. If backlinks lead to your page, this means for Google that others appreciate your text. Therefore, the higher the rating, the higher you are likely to rank.

Building backlinks should be high on your priority list. But, especially when you’re just starting out, it’s quite a challenge to get backlinks.

The most important thing is that you write good content. Show your expertise first. Then you can take the next step. For example, email websites that link to a worse or older page than yours — ask them to replace that old link with yours.

This way, they link to better content, and you have a backlink again.

High-quality content

This sounds logical but trust us – there is more bad content than you think. The content of what is on your web page remains extremely important. Of course, Google also looks at content-related signals for the ranking, such as whether you are an expert and reliable.

A few tips for writing good SEO texts :

  • Write at B1 level. Not all your readers are highly educated. And even if they are, they prefer to read accessible texts rather than complicated sentence constructions. Keep sentences and paragraphs short. You write for your reader, not to showcase your knowledge. If necessary, use this handy tool.
  • Link to useful information sources, internal and external. This allows readers to continue reading on a topic that interests them.
  • Make it beautiful. Long stretches of text are no fun for anyone. Alternate with infographics, images, and clear headings.

Once you have written a text, you are not there yet. Therefore, you need to update most of the content regularly.

Have you written a blog about all-vegan restaurants in Australia? Check regularly whether you need to add, change or remove something. If this info is not recent, it is no longer relevant. Then nobody wants to read it anymore, and it disappears from the search results.

This is not always the case, by the way. You don’t necessarily have to update an informative blog in which you explain how to make oat milk yourself. This information is now (probably) the same as it will be in 5 years.

Check the SERP for your target keyword to see if it is essential that you keep updating the content.

Remember: ranking is not the holy grail.

Google also looks at users’ personal details, such as location, search history, and search settings. That means that the search results are different for everyone.

Do you see on your SERP that you rank at number 1 for a keyword? Unfortunately, that is not necessarily the case for everyone.

It helps to search in an incognito window – then Google won’t personalize your search results. Or at least less: your general location (country) is always included unless you use a VPN.

Don’t make ranking on position 1 or 0 your ultimate goal. Your position differs per person and day.

The ranking is essential. But even more important is how much traffic you get and what kind of traffic that is. What good are ten thousand visitors per month if no one buys your product or service? Right, not that much.

To conclude

Now that you know what SEO is and how search engines work, you can create content that ranks.

Remember that Google algorithms are constantly changing. Backlinks, search intent, and authority are bound to remain significant. But be prepared that sometimes you fall, and sometimes you rise again. That’s the life of an SEO copywriter and a content marketer.

We never said it was easy.

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