Everyone has a question these days, “How to start copywriting?” Have you ever researched the effect of your way of communicating? Are you aware that every word has its own meaning?
Copywriting is the art of convincing with words. Don’t just say something, but choose words that touch.
We will explain exactly how that works in this blog.
Are you ready for better-copywriting skills? Grab a pen and paper—a good cup of coffee. And read on quickly.
What is copywriting? – The meaning
Copywriting is the art of convincing with words. It is playing with psychology. It is stimulating emotions. Send thoughts. And activate, motivate and touch readers. And everything because of the words you choose.
Copywriting has nothing to do with spelling!
In fact, a highly persuasive text, which is the purpose of copywriting, technically speaking, language doesn’t even have to make sense.
Copywriting is not about following the grammar rules. It’s about daring to play. Looking for the edge between what must be done by language rules and what works best.
How to Start Copywriting?
Do you want to start with copywriting, or have you already started, but feel room for improvement, then read on. You will learn the same techniques as those used to increase monthly sales by over 905.58% (yes, that’s 9 TIMES).
Are you ready for it?
Read on quick.
Want to become a star in copywriting? Test this!
How to start copywriting? A perfect text does not exist. No matter how many tricks you know. A good copywriter knows that there is always room for improvement.
But who says whether your beautiful copywriting works?
Of course, it helps to ask for feedback from an experienced copywriter, but even then, only 1 is always telling the truth.
The numbers.
If you want to get better at writing convincing texts, test them.
Write a text. Have it read by enough people? Watch what happens.
It couldn’t be simpler.
Just a small problem.
How do you get the right numbers?
How do you test your copywriting skills?
To find out how good your texts are, you first determine the desired action. What do you want each reader to do after reading your text?
Suppose you have written text for a landing page on your website. The purpose of this page is to let people get in touch.
How do you test whether the text is correct?
You can view how many visitors your landing page has had through a program such as Google Analytics. In other words, how many people have read the text?
You note this number.
Then you see how many of the visitors who have visited your page have contacted.
You also note this number.
Divide the number of times the goal was reached by the total number of visitors and multiply 100% this time.
For example:
Suppose we wrote a new text together during the Copywriting course. We have placed the text on your website, and it has now been visited 100 times.
We note the following:
Number of visitors: 100
Via Google Analytics, we have found that 5 people have contacted you after reading your text.
We note the following:
Number of leads: 5
Now, all we have to do is do a simple calculation to find out how good a copywriter you are:
5: 100 = 0.05
0.05 * 100% = 5%
This means that 5% of all readers do exactly what you want. Believe me, there is still room for improvement, but it’s a very good start.
If you score a 5% conversion, this means that 1 in 20 readers does exactly what you want.
Although 5% conversion is a good score, we will at least double that for this article.
This article will learn the exact techniques we have used for landing pages that even achieve more than 10% conversion. If you succeed, 1 in 10 readers will do exactly what you want.
How to Start Copywriting? Test your Copywriting Skills with Google Analytics
To test your texts, you need to determine which goal you want to achieve. You then set this goal, your conversion goal, in Google Analytics.
Google Analytics is free software from Google that allows you to collect important statistics from your website. Think of the number of visitors, visitor time, page views, but also conversions.
Conversion is nothing more than another word for conversion, or so to speak, successful action.
Copywriting is done for these 3 types of customers (and their buying pain)
Whatever industry you are in, research shows that there are 3 types of customers. These 3 types of customers each respond separately to the buying pain.
Buying pain?
Everyone experiences a kind of buying pain as soon as a purchase takes place. Of course, many people enjoy shopping, but it costs money a little less pleasant.
For example, a study by Stanford University showed that buying hurts.
“We were so excited when we got the results of the initial scans and saw that the insula, a part of the brain related to pain processing, was activated when subjects saw prices that were too high,” Loewenstein said.
How your customer deals with his buying pain depends on what kind of customer it is.
If you want to know about article writing, click here.
3 types of customers
How to Start Copywriting for Different Clients?
It is clear that there are 3 different customer types. But what does this mean for your lyrics?
With 61% of all your customers (in theory, that is), you don’t have to worry. They will compare a bit, and they too are sensitive to offers and bargains but have an average spending pattern. But what do you do with the other customers?
What do you do for the tightwards and spendthrifts?
Sell to tightwards – Use these copywriting techniques.
Every entrepreneur wants to beat the competition—the most commonly chosen strategy: Lowering the price.
Strange, because only 24% only focus on price.
But then how do you sell to people who quickly find everything too expensive?
Fortunately, I have a few handy techniques for you.
Before we dwell on the techniques, let me tell you what happened last week. Last week I met an entrepreneur who sells blinds.
I wasn’t even working. But as soon as you tell them that you are an online marketing psychologist, everyone spontaneously starts asking their questions.
People often think that I am manipulating or Mind F * cking customers. Okay, you can formulate your message differently and therefore, steer the behavior, but manipulation is really something else.
It didn’t take long before we landed on an interesting discussion about how to start copywriting.
According to him, there is only one thing that customers pay attention to the price. As long as you’re cheaper than the rest, you’re always in the right place.
In his eyes then.
In mine? The biggest nonsense.
I hope you agree with me. After all, you have just read about the different customer groups.
Only 24% think the price is the most important.
It is the smallest group.
And then again, you can also win these customers over through copywriting.
Cheaper without a discount… The power of copywriting
How can you appeal to a target group that only focuses on the price?
Estimating the value of a product or service is a difficult task for our brain. The larger the purchase amount (feels), the more computing power it takes.
Suppose you are helped for a whole year with improving your copywriting techniques for € 1,000.00 per year.
How does that feel?
And suppose you get the same, a whole year of coaching in the field of copywriting, just like 2,148 entrepreneurs like you, for just a small fee of 84 euros per month.
How does that feel?
84 euros per month simply feels cheaper than 1,000 euros immediately. Still, it ultimately yields the seller exactly the same: 12 * 84 = 1,000
Besides lowering the price, I applied two other techniques.
Can you see what I’ve done?
If you read back the text, do you see what the difference is?
I have applied the following techniques:
- The talker
- The price reducer
- The reference number
Read on and discover how you apply these techniques.
This way, you use the talker as a copywriting technique
It’s special but true. A brand new tesla model 3, for only 51,423 euros. As if it ain’t money.
Why do we use the word “just” or “just” for car advertisements?
Just like it’s all so cheap.
That car salesmen (and most copywriters) use it is because it works. For example, a study showed that a small word was good for a 20% increase in the number of sales.
By using diminutive, you talk the price down as if it were. Do you want to do even more to “talk” your price down?
Then never use the word price or costs again, but reimbursement.
Compensation immediately feels like something “fair”. A volunteer does not receive a salary but compensation. It is only fair to give a small fee to someone who works for free.
Do you want to lower your price without a discount?
Talk him down or use the price reducer.
This way, you use the price reducer as a copywriting technique
The price reducer is the lie at the supermarket. You only deduct a (very) small amount from the total price for a completely different experience.
You simply pay 1.95 for your bread faster than 2.00.
As a supermarket, one 5 cents can be stolen if it easily quadruples your number of sales.
But…
I promised that with copywriting, without really lowering the price, you could make it cheaper.
In our opinion, then.
How that works?
To experience for yourself how this works, I have a small experiment for you. You are given two options and must make a choice as soon as you can.
Are you ready for it?
For example, you use the reference number as a copywriting technique.
In the experiment, you experienced what the use of the comma does to you. Another method to lower your price is to use a higher reference number.
Unfortunately, this is done by many online stores. Buying a product for € 795. You usually think about that for a while.
But what if I present this prize differently.
Suppose I give a different number first. From € 1,997 now only € 795.
That 795 euros now suddenly feels smaller. This is the effect of another reference number. Although the old price works best, you can use another number.
For example:
Meanwhile, 2,958 entrepreneurs like you have followed the Copywriting course for only € 497
Sell to spendthrifts – Use these copywriting techniques.
If you focus on spendthrifts, the price is no longer important. This sounds like the perfect target audience, but they still want value for money, although they don’t care about price.
Much value.
We all have it sometimes.
You’re in a good mood. Had a nice bonus. Haven’t spent a while on yourself. And today, you are not going to pay attention to the price.
Although everyone has a certain customer type in them, someone can make a shift to another type for a certain need.
Spendthrifts aren’t just the richer among us.
I love eating out. Then you may also see 
I can enjoy an evening at the table with friends, my family or relatives so much that the price is the very last thing I look at.
Whether I have lost 100, 200 or 700 euros, at that time it is all about the experience.
I am sure that you too have needs or can name things where you do not pay attention to the price but to the quality, experience or service.
Want to sell to spendthrifts, sell the future. Sell the experience and emotion associated with the purchase.
A watch from the gumball machine, or that of Patek Philippe, worth 26 million euros, both indicate the time.
Yet, it is no longer about the product. But the underlying emotion or message.
And to strike that chord in your lyrics, you use future pacing.
For example, you use Future Pacing as a copywriting technique.
Our brain is strangely constructed. Even as an online marketing psychologist, I am still regularly amazed by the grey matter that makes all our decisions.
Without us realizing it, every stimulus ensures that a complete process is started in our brains. Even something as simple as watching TV is a true adventure for our brains.
Every impulse we receive has to be processed by our brain.
The strange thing about this brilliant organ is that it cannot distinguish fiction from reality.
What good movie did you see last?
Consider the protagonist. What events did he/she experience?
Without you realizing it, your brain sends various messages through neurons. When you empathize with a movie or book’s main character, mirror neurons are activated in your brain.
What are those mirror neurons doing?
Mirror neurons see a person’s behavior or emotion and immediately start sending messages.
These messages ensure that you take over the emotions of the characters. An emotion that is not based on reality but the behavior of another.
These mirror neurons are so strong that we can send emotions, so to speak. The name ‘feel-good movie’ does not just come from anywhere.
To understand exactly how it works, we need to dive into NLP.
How to Start Copywriting? A copywriting trick from NLP
A technique used in NLP for years has completely turned the car industry upside down.
I’m talking about Future Pacing.
With this technique, you make a kind of film together with the customer.
A vision of the future. Car sales associates use this psychological sales trick by offering you a test drive, for example. They let you sit in the car; they ask you questions like, “just imagine driving this car; how would that feel?” Then they actually let you drive the car.
What is happening?
Before you know it, you have had to deal with a little trick from neuromarketing, you have started to imagine what it is like to own that car and your brain automatically sends out different messages that will make you feel different.
You will experience the emotions before you even bought the product.
In your lyrics, you can easily apply Future Pacing by using phrases such as “just imagine that …” “What would it look like if …” “How would it feel if …”
It is one of the strongest techniques you can use in your texts, especially with spendthrifts.
You now have all the techniques in the house to focus your texts on the different customer type.
But…
There is more on how to start copywriting.
Do you want even more useful techniques on how to start copywriting?
Let us know in the comment section. And don’t forget to share the content. Sharing is caring.
I haven’t checked in here for a while because I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂