Which attributes describe a good landing page experience? A landing page is a tool to turn your visitors into customers. This article will find information about when to deploy a landing page and how to create it based on the four most important elements.
Learn what a need group is, choose the right one, send visitors to your landing page, and test if it works. You will find the above and more in this article.
Why should I use a landing page, and which attributes describe a good landing page experience?
A landing page is ideal for recruiting customers or at least collecting leads. You may have made such a good website; your landing pages determine whether you actually sell something.
Why?
Relevance!
A sales funnel without a landing page is like a baker with a combi microwave. It may work, but it could be much better…
Let me explain this.
Suppose I give you the assignment to sell a product that helps entrepreneurs create their landing page.
You now have a choice of two groups:
- Group 1 – These are entrepreneurs who are interested in online marketing
- Group 2 – This group is also interested in online marketing, but especially in the effect of landing pages
Which group can you most easily sell your product to?
It may be clear that it is better to choose the second group.
However?
This is exactly the power of a good landing page.
You do not focus on the masses with a landing page but a visitor target group interested in the subject.
You’re not trying to bake bread in a microwave, but you’re using the oven because you know it’s made for that.
Only this fact, the relevance, increases your chance of turning a visitor into a customer.
Unfortunately.
It magnifies the fact.
But you’re not there yet.
Before I show you all the elements, I want to talk to you about deploying a landing page.
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When do I deploy a landing page?
Which attributes describe a good landing page experience? Not every web page is suitable for making a landing page.
A landing page should, therefore, not be confused with a squeeze page or homepage. While the latter is a hugely important web page, it’s not the kind of web page we’re going to talk about in this blog.
When should you use a landing page?
- So, when you want to promote a product
- When you want to collect leads in a powerful way
- Also, when you want to get the most out of your ads
- When you want to turn your (paid) visitors into customers faster
How do I create a good landing page?
Let me ask again.
What makes a landing page ideal for getting customers through your website?
Exactly… relevance!
So the first thing you focus on is relevance.
No matter how well put together your landing page if it is not relevant to your visitors, it makes no sense.
The most common mistake people make is creating a landing page that focuses on too large a target audience.
Of course, it is nice if you can appeal to a large target group. This increases your chance of many customers.
However?
In the blog about niche marketing, I already showed that a smaller target group does not immediately mean that you get fewer customers but significantly increases your chances.
In principle, with a good landing page, you do a form of niche marketing. You look at your target group and divide it into need groups.
What are need groups?
Don’t choose a target group, but a need group.
I have always found the word target group a stupid name. You are going in the wrong direction right from the start.
Who buys your product or service? (and for convenience, let me also call a service a product)
Your target audience?
Or your customers?
And when do people from your target group become customers?
If your product meets their needs.
Your target group is therefore not the same as your need group.
Take a good look at your product. What need does your product meet? Can you create multiple need groups?
Take my car, for example. I drive a Tesla Model 3.
Now I see several people driving this car: peers, seniors, and many entrepreneurs. If we look at these groups, you would say that you can address three different target groups.
That’s right.
But if we look further.
What need can this car meet?
- drives hard
- Drives economically
- It is good for the environment (or well, better than most cars)
- Has a low addition
I can probably (if we spend a little more time on it) expand this list further.
But I hope you already see where I want to go.
During a marketing campaign for this car that you are targeting car enthusiasts, people who want to drive fast, want to be good for the environment…
But.
Focus on the need.
When creating your landing page, take a good look at what needs you respond to and who will ultimately become your customer. For example, I don’t think speeding is important, and I wonder how good it really is for the environment.
Why did I buy the car? I received numerous advantageous schemes from the government (MIA, low addition, less road tax, etc.)
Do not research your target group but their needs.
Which attributes describe a good landing page experience?
Have you put together a need group or different groups?
Then we can move on to the key elements of a landing page.
In any case, we now know that a landing page must be relevant and target a need group.
4 Important elements that your landing page must meet
Which attributes describe a good landing page experience? To significantly increase your sales opportunity, make sure that your landing page meets these 4 elements:
Send the sales process.
Which attributes describe a good landing page experience?
Every consumer goes through different phases. Each phase leads to different behavior.
Make sure that your landing page is set to the phase your visitor is in at that moment.
If necessary, create different landing pages if you cannot process the elements on one landing page.
If you look at the buying process, you can distinguish the following phases:
How do I combine my landing page with other Internet Marketing Strategies?
Which attributes describe a good landing page experience? Although your landing page can be used as a standalone tool, you can easily combine it with other internet marketing activities.
How do I test and improve my landing page?
A landing page is never finished. No matter how well you have written your landing page. It can always be better.
In this phase, even the smallest difference can mean a doubling of your turnover.
You can test your landing page on all elements. To give you some ideas:
The last thing you can do for a perfect landing page
Do you really want more sales from your landing page? Then take action. Create your landing page via Shezahanif.com, and you will see that you save a lot of time and effort.
Invest in your knowledge, use the knowledge of others and apply everything you learn along the way.
Whatever you do, results only come after action.
Curious how your landing pages can work (even) better? Do the Conversion Scan!
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as I found this post at this web page.