Do you want to know eCommerce website tips to get more sales? A study by the Baymard Institute shows that 69% of people who have placed something in their digital shopping cart leave your webshop without paying. There are even studies where this percentage exceeds 80%. In that case, 4 out of 5 shopping basket users leave their filled basket at the checkout and walk away. Day turnover, day profit!
Would you rather not miss out on sales or eCommerce website tips? Then, read on and discover seven powerful techniques for more sales.
Get rid of cart abandoners – 4 common “mistakes”
Later you will discover all the techniques for increasing your turnover. Let’s first consider the four most common mistakes:
Extra costs for VAT or shipping
Your customer thinks they will spend an x ​​amount. Suddenly, 21% VAT is added at the checkout, and the total amount increases. You create doubt because they think, “Do I really want to pay this?”
Shipping costs can trigger the same thought, for example, with an item that has been discounted and that due to the shipping costs comes close to the original price.
Missing payment method
You are in a store and only have your debit card with you. Unfortunately, they only accept cash. You cannot pay and leave the store without a purchase. This also happens in webshops with various payment methods. Make sure you offer enough payment methods and test them.
Create a required account
Mandatory account creation is experienced as a lot of hassle. Fill in your address details again, answer questions again. Your customer wants to pay, not a questionnaire. Result: “I’ll take it with me when I’m in town.” Bye.
The too complicated checkout process
Too many steps and an unclear payment process cause irritation. All your accumulated goodwill disappears, just like your customer.
Have you considered the most common mistakes that cost you your turnover? Then make sure you think about your complete webshop sales funnel.
Have you tackled the mistakes and your funnel clear? Then pay attention to the following eCommerce website tips:
Seven eCommerce website tips for more paying customers with your webshop
Now that you have insight into the four most common reasons people leave your shopping cart, you get the promised seven techniques to optimize your webshop. Ready for the crowds and more turnover?
Let’s go!
1 | Use Ecommerce Analytics
Data doesn’t lie. Numbers show you exactly how good or bad your sales are. Make sure you have insight into your data. This is not a complicated process. With Google Analytics, you can find out:
- Which pages get the most conversions
- And which pages drop the most visitors
- Which channel brings you the most
- Also, which pages work as support for a purchase
The numbers show you what works and what doesn’t for your webshop. Remember that what works for one audience may not necessarily work for another. Keep monitoring this to maintain an overview and change the pages on which you score poorly. Don’t suffer unnecessary loss, and don’t weaken your brand.
2 | Don’t just sell. Spend time branding
A high turnover is essential; strong branding is essential for this. Make your brand stronger. If you work on your brand, you automatically work on more sales.
Do not immediately think that you will be at Bol.com. Instead, focus on your niche, your specific target group for your product. Learn about niche marketing and make sure you keep your focus on it.
From here, you think about your brand. Where are you, and how do you make sure you become the best? Once you have collected enough input, work it out in a brand book. This contains your core values ​​and things such as your design style, use of color, and tone of voice. This gives you a grip on how you profile yourself to your customers. Be consistent, keep monitoring and change what doesn’t work.
3 | Use psychology for extra sales
Hardly a blog or Wednesday Convenience Day episode goes by that we don’t emphasize the power of psychology. If you know how your customers’ brains work, you also know how to sell more.
Make sure you know what persuasion techniques there are and use them gratefully.
In any case, apply the following techniques:
- Reciprocity
- Social proof
- Consistency
- Sympathy
- Authority
- scarcity
With these techniques, you create clarity for your visitor.
4 | Be clear and clear
Trust is the foundation of a purchase. Does your customer not trust you? Then forget it. Logically, you don’t buy anything from someone you don’t trust. Show that you can be trusted by removing the objections your customer may have.
Show your address, so they know where to find you and use a smart about us page.
Provide clarity about the delivery time so that they know when their order will be delivered. Show your return policy so they know they can return within 14 days free of charge. The buyer no longer has to worry about all topics that make it easier to buy because the barrier is removed.
Note that you don’t just have to be positive. Are there any drawbacks to a product? Mention this. It shows that your customer trusts you rightly. After all, you are honest about what is wrong with your product. Then there is still a chance that this product will still end up in the shopping cart.
5 | Show the shopping cart
How crazy would it be: you’ve collected all the groceries for your family dinner, you’re ready to walk to the checkout, but you can’t find your shopping cart anywhere anymore.
This is what happens on some webshops. The products have been added, and the visitor then has to see how he gets back to his shopping cart.
Ensure that the shopping cart is always visible and make it easy for the visitor to pay for all products or at least save them so that they can pay later.
6 | Make your customer pay
As you have just read, the method of payment is essential. Only accepting cash while 98% of customers want to pay by card is not smart. It causes disappointment, it breaks down your built-up trust, and it simply costs you hard dollars.
Use all possible payment methods available on your website. Take foreign orders into account.
One of our customers has 63% more payers because we have added Banking on the relevant website. Relatively little work for which you get a lot of turnover and satisfaction in return.
7 | Provide a Webshop routing
Every store has its own walking route or routing. For example, in a supermarket, you always first walk past the vegetable department before getting to the snacks, chips, sweets, and cookies. Why is that? You already have your healthy apples and lettuce in your basket, so your head tells you that you can have a lovely cake with your coffee.
Have you ever walked through Ikea and found out at the exit that you’ve been inside much longer than you intended? This is because Ikea has no windows anywhere. Clocks can only be found in the department where you can buy them; they are just not at the right time. As a result, you become disoriented, which makes you stay longer and buy more.
Think about the route in your webshop. Which pages does one have to go through before reaching the register? And which products do you show first? Which categories are essential?
Make hypotheses and test them. For example, do the first products shown always sell the best?
Do you sell more on a page where the visitor sees a review of the article or additional photos or videos?
Try, test, change where necessary and find out what makes your buyers decide to pay.
Measuring is knowing: testing, testing, testing.
Use these tips and keep testing. The further along you are, the more data you collect and the more focused you work. But, of course, your turnover will increase with it, which was what you were all about in the first place.
Continue to optimize your webshop for even more conversions and user-friendliness, and get started with search engine friendliness.
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