You will experience it. You adjust a piece of text on your website, and suddenly you benefit from 4.3 times as many leads. A simple A/B test, a small change, and POOF – a conversion increase of 428.57%
And to think it took less than 5 minutes of work.
If you have a website, you also want conversions. In other words, you want your visitors to do something.
Buy your service, request a quote, subscribe to your newsletter, and so on.
If you want to get more out of your website, read on and discover:
- Which change for us resulted in a conversion increase of 428.57%;
- What you can do yourself to increase your conversions significantly
- Which tools help you to get more out of your website time and time again.
What is an A/B test, and what should you pay attention to?
Setting up an A/B test is a method in which two different versions of a specific landing page are compared to identify the most effective one.
Visitors are subconsciously divided into two groups of equal size to show which variant most often achieves the desired goal.
Are you about to conduct an A/B test? Then make sure that you perform the test for group A and group B simultaneously.
Going wrong in this area may sound like a beginner’s mistake, but you won’t be the first to draw wrong conclusions based on this or invest a lot of time and energy without providing valuable input.
Are you using the correct image? Does your Call To Action button have the right color, and can your texts be even more effective? All named elements affect the conversion rate achieved.
Do you want to measure the effect of a change with an A/B test?
Write out your hypothesis for each element on your website and adjust at most during each test to accurately determine the effect.
Converting several elements simultaneously is unwise since it will not be possible to determine which elements can now be held responsible for which effect in the future.
The route to conversion optimization of your website has many side roads and is anything but a sprint. However, there are several methods to achieve this, and you are not entirely alone.
With these tools, you get the most out of your A/B test.
As attractive as performing an A/B test may sound, we can imagine that you have your hands in the hair when you can perform it without any help.
Fortunately, a situation is avoidable thanks to several practical tools that are easy to find online, regardless of the party where you host your website.
The Visual Website Optimizer and Nelio AB Testing, for example, form complete resources that, for a small fee, assist you in achieving valuable results with which you can increase your conversion.
Consider this purchase as an investment in the future that will more than pay for itself in the long run.
Extra tip towards conversion optimization: extend the duration of your test period to collect more and more valuable input.
Fall, get up, try and keep (A/B) testing!
That a change in which the bold display of the word free in an online banner proved sufficient for us to achieve a conversion increase of over 428% shows it all: details make the difference!
Finding this requires a good dose of patience and perseverance. Start making hypotheses. Try, fall over, get up again, investigate, and most of all, don’t give up.
Take the time to fine-tune each aspect and fuse them until your formula for success is created.
Is this search taking too long for you? Then, challenge us and receive our online marketing advice.
Challenge accepted!